McKinney TX Real Estate

Tuesday, January 6, 2009

How we became d + b real estate

What's in a logo?

What's in a name?

I'd like to be the first to introduce : d + b real estate! We are McKinney's newest Boutique Real Estate Firm. In starting a new company, the very first thing the owner must address is the company's branding. It's the logo. The look. The feel. It sets the tone of your business. It's permanent. It's significant. And I love mine.

Now I don't know if anyone has ever given a thorough analysis of their company's logo before. Maybe you've never thought about yours before. Maybe you're in the process of creating your own. Here's a few facts about d + b real estate...our logo and our name.


What's the "d" and "b" stand for? Great first question. Glad you asked! Since we are a family owned business, the letters stand for our last names. Kim Daugherty and Laura Barron. We're sisters. We're friends. We're partners in crime!

Why didn't you capitalize the letters? Ah ha! You've now pointed out the next most obvious thing! GASP! Why would we do such a thing? Don't we know that's bad grammar? Yes, we know. There are 2 reasons - I'll give you the least important reason first: we just like how it looked better! For the second reason you'll need to go a little deeper. And it actually ties in with the 3rd point, so I'll just move on to bullet 3...

I see you've used a "+" sign. Why not a "&" or "and"? OK, so maybe you didn't even notice this. The "+" is actually a very important part of the logo. You see, the "+" resembles a cross, yes? As followers of Christ, we believe that all good things come from God. We believe that without the cross, we only have each other. We believe that in order for our success to be real, it takes more than the 2 of us - more than the "d" and the "b". It takes 3. Christ is the backbone of our faith and the glue that holds us together. It represents WHO we are and WHAT we believe. It's a subtle reminder in our logo that no matter what, God's got our back.
And back to the lowercase letters...The "d" and "b" are lower-case because the attention doesn't need to be on US - we're not most important - it's our customers, our clients. We approach the job with a servant heart of putting the needs of others before ourselves.

I told you it was deep!

What's "Real Family" got to do with it? "Real Family. Real Estate." That's been our team's slogan even before we formed d + b. We are family, and we treat our clients like they are family. We wanted to carry it forward into our own company. And we don't just treat the clients that way, it extends to the agents in our office. We don't intend to grow into a mega-office. We intend to stay small, always remembering quality over quantity.

OK, this is obvious. Yes, for the logo we chose the "d" and "b" for obvious reasons.
Color scheme. What, you mean there's thought to it? YES!
Blue - It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Black - Black denotes strength and authority, power; it is considered to be a very formal, elegant, and prestigious color.

The doors are open for business! Come see us down on the square in Historic Downtown McKinney!

207 E. Virginia, Suite 203 - above Lavender House Tea Room, across from Aparicio's.

McKinney, TX 75069

If you are looking for a McKinney Realtor that specializes in McKinney Real Estate, then we welcome the opportunity to serve you. We are a full-service boutique real estate office, specializing in catering to our client's needs by providing excellent home marketing services, the best in customer service and educating our clients on the responsible way to buy & sell real estate in our economy, and in our market. When it comes to selling your McKinney, TX home, YOU HAVE A CHOICE! Call d + b real estate today at 972-838-5394.

P.S. Attention, Texas A&M grads - did I fail to mention the best part? We are Texas Aggie Owned and Operated! Gig 'em!

1 comment:

Amber Brott said...

Kim & Laura,
Congrats---how awesome! I know y'all will be extremely successful in all that you do. May God bless your new business in 2009! Love ya!