What's in a logo?
What's in a name?
I'd like to be the first to introduce : d + b real estate! We are McKinney's newest Boutique Real Estate Firm. In starting a new company, the very first thing the owner must address is the company's branding. It's the logo. The look. The feel. It sets the tone of your business. It's permanent. It's significant. And I love mine.
Now I don't know if anyone has ever given a thorough analysis of their company's logo before. Maybe you've never thought about yours before. Maybe you're in the process of creating your own. Here's a few facts about d + b real estate...our logo and our name.
1. THE NAME.
What's the "d" and "b" stand for? Great first question. Glad you asked! Since we are a family owned business, the letters stand for our last names. Kim Daugherty and Laura Barron. We're sisters. We're friends. We're partners in crime!
Why didn't you capitalize the letters? Ah ha! You've now pointed out the next most obvious thing! GASP! Why would we do such a thing? Don't we know that's bad grammar? Yes, we know. There are 2 reasons - I'll give you the least important reason first: we just like how it looked better! For the second reason you'll need to go a little deeper. And it actually ties in with the 3rd point, so I'll just move on to bullet 3...
I see you've used a "+" sign. Why not a "&" or "and"? OK, so maybe you didn't even notice this. The "+" is actually a very important part of the logo. You see, the "+" resembles a cross, yes? As followers of Christ, we believe that all good things come from God. We believe that without the cross, we only have each other. We believe that in order for our success to be real, it takes more than the 2 of us - more than the "d" and the "b". It takes 3. Christ is the backbone of our faith and the glue that holds us together. It represents WHO we are and WHAT we believe. It's a subtle reminder in our logo that no matter what, God's got our back.
And back to the lowercase letters...The "d" and "b" are lower-case because the attention doesn't need to be on US - we're not most important - it's our customers, our clients. We approach the job with a servant heart of putting the needs of others before ourselves.
I told you it was deep!
What's "Real Family" got to do with it? "Real Family. Real Estate." That's been our team's slogan even before we formed d + b. We are family, and we treat our clients like they are family. We wanted to carry it forward into our own company. And we don't just treat the clients that way, it extends to the agents in our office. We don't intend to grow into a mega-office. We intend to stay small, always remembering quality over quantity.
2. THE LOGO.
OK, this is obvious. Yes, for the logo we chose the "d" and "b" for obvious reasons.
Color scheme. What, you mean there's thought to it? YES!
Blue - It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Black - Black denotes strength and authority, power; it is considered to be a very formal, elegant, and prestigious color.
The doors are open for business! Come see us down on the square in Historic Downtown McKinney!
207 E. Virginia, Suite 203 - above Lavender House Tea Room, across from Aparicio's.
McKinney, TX 75069
If you are looking for a McKinney Realtor that specializes in McKinney Real Estate, then we welcome the opportunity to serve you. We are a full-service boutique real estate office, specializing in catering to our client's needs by providing excellent home marketing services, the best in customer service and educating our clients on the responsible way to buy & sell real estate in our economy, and in our market. When it comes to selling your McKinney, TX home, YOU HAVE A CHOICE! Call d + b real estate today at 972-838-5394.
P.S. Attention, Texas A&M grads - did I fail to mention the best part? We are Texas Aggie Owned and Operated! Gig 'em!
Showing posts with label About Us. Show all posts
Showing posts with label About Us. Show all posts
Tuesday, January 6, 2009
Monday, January 5, 2009
Meet d + b real estate's newest agent....Kathy Carico
About Kathy Carico
My Client-First Philosophy
There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I work.
That said, in my experience as a McKinney real estate professional, I've also found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to your needs.
This "client first" philosophy has always been my approach and it requires me to continually improve my skills and ways of doing business. In addition, I've found that the latest technologies are enabling me to do everything I've always done, only much more quickly and efficiently. They've also helped me to extend the range of services I provide to my clients.
This year I am celebrating 19 years as a success Realtor in this area. So when you decide that you'd like to buy or sell a home in the Allen, McKinney, Frisco, Plano, Carrollton, Lewisville, Northeast Denton County,North Dallas areas, please contact me.
WHEN EXPERIENCE MATTERS.....LET ME WORK FOR YOU!!!
My Client-First Philosophy
There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I work.
That said, in my experience as a McKinney real estate professional, I've also found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to your needs.
This "client first" philosophy has always been my approach and it requires me to continually improve my skills and ways of doing business. In addition, I've found that the latest technologies are enabling me to do everything I've always done, only much more quickly and efficiently. They've also helped me to extend the range of services I provide to my clients.
This year I am celebrating 19 years as a success Realtor in this area. So when you decide that you'd like to buy or sell a home in the Allen, McKinney, Frisco, Plano, Carrollton, Lewisville, Northeast Denton County,North Dallas areas, please contact me.
WHEN EXPERIENCE MATTERS.....LET ME WORK FOR YOU!!!
Thursday, April 3, 2008
Keys To Success in Life
Work Hard
The dream comes through much effort-Ecclesiastes 5:3
Be Honest
Ill gotten gains do not profit-Proverbs 10:2
Be Generous
The generous man will be prosperous-Proverbs 11:25
Be an Expert
A skilled worker will stand before kings-Proverbs 22:29
Hire Carefully
Do not hire a fool or a stranger-Proverbs 26:10
Keep Good Records
Know well the condition of your flocks-Proverbs 27:23
Give to God
Honor the Lord from your wealth-Proverbs 3:9
Be Humble
The rewards of humility are riches,honor, and life-Proverbs 22:4
Don't Work for Money
A good name is to be desired above riches-Proverbs 22:1
Seek Counsel
In abundance of Counselors there is victory-Proverbs 11:14
Take Risks
Cast your bread upon the waters-Ecclesiastes 11:1
Diversify
Divide your portion to avoid disaster-Ecclesiastes 11:2
Be Flexible
Where there are no oxen, the manger is empty, but from the strength of an ox comes an abundant harvest-Proverbs 14:4
The dream comes through much effort-Ecclesiastes 5:3
Be Honest
Ill gotten gains do not profit-Proverbs 10:2
Be Generous
The generous man will be prosperous-Proverbs 11:25
Be an Expert
A skilled worker will stand before kings-Proverbs 22:29
Hire Carefully
Do not hire a fool or a stranger-Proverbs 26:10
Keep Good Records
Know well the condition of your flocks-Proverbs 27:23
Give to God
Honor the Lord from your wealth-Proverbs 3:9
Be Humble
The rewards of humility are riches,honor, and life-Proverbs 22:4
Don't Work for Money
A good name is to be desired above riches-Proverbs 22:1
Seek Counsel
In abundance of Counselors there is victory-Proverbs 11:14
Take Risks
Cast your bread upon the waters-Ecclesiastes 11:1
Diversify
Divide your portion to avoid disaster-Ecclesiastes 11:2
Be Flexible
Where there are no oxen, the manger is empty, but from the strength of an ox comes an abundant harvest-Proverbs 14:4
Wednesday, January 23, 2008
About Us
There’s an old saying that two heads are better than one. But who ever thought you could put that wisdom to use when buying or selling real estate? Now you can, with Laura Barron and Kim Daugherty – d + b real estate sister REALTOR® team. With a synergistic working style that produces results, Kim and Laura are committed to helping you find your dream home anywhere in DFW.
Longtime residents of North Texas, Laura and Kim bring a wealth of valuable skills and abilities to the table for their clients. Kim holds a Bachelor’s degree in Business from Texas A&M, and has experience in New Home Sales.
Laura has an extensive Customer Service background and puts that experience to work for all of their clients. Together, they were part of The Kraft Team as Buyer’s Agents. By focusing on buyers, Laura and Kim have learned exactly what buyers are looking for in today’s market. Building upon that success, Laura and Kim have built a partnership like no other.
By working together as your agents, Laura and Kim will complement each other’s expertise, multiply each other’s time and provide you with the exceptional service, professional knowledge, and most complete representation necessary to help you achieve your goal of buying or selling real estate in North Texas.
Longtime residents of North Texas, Laura and Kim bring a wealth of valuable skills and abilities to the table for their clients. Kim holds a Bachelor’s degree in Business from Texas A&M, and has experience in New Home Sales.
Laura has an extensive Customer Service background and puts that experience to work for all of their clients. Together, they were part of The Kraft Team as Buyer’s Agents. By focusing on buyers, Laura and Kim have learned exactly what buyers are looking for in today’s market. Building upon that success, Laura and Kim have built a partnership like no other.
By working together as your agents, Laura and Kim will complement each other’s expertise, multiply each other’s time and provide you with the exceptional service, professional knowledge, and most complete representation necessary to help you achieve your goal of buying or selling real estate in North Texas.
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